The Palm Story
The Palm is a wedding-first vineyard estate built for modern celebrations—warm, intimate, and elevated—where the day feels effortless from ceremony to final toast.
Values Behind Every Decision
A Brief History of The Palm
The Palm wasn’t created overnight. It’s a vineyard estate shaped by seasons, celebrations, and a commitment to hospitality—now purpose-built for weddings that balance beauty with flow, comfort, and a truly all-inclusive experience.
The Palm opens its doors
Beets Hospitality Group founder “Red” Phillips struck a deal with the landowner of what is now The Palm in the Vineyard. The Palm officially opened its doors, marking Beets’ transition from off-site catering to full-service venue management.
Beets Hospitality Group takes root
No longer just a catering company, Beets officially became Beets Hospitality Group; uniting culinary excellence, event management, and venue operations under one name and one philosophy: heartfelt hospitality.
Text stories from the team/why my work matters
After years of cameos and sideline advice, George Phillips IV officially joined Beets Hospitality Group as Business Manager. He brought with him a deep respect for the brand’s legacy and a clear vision for its continued evolution. In 2021, George became CEO with a vision to build systems that allow Beets’ culture of care to thrive for decades to come.